Commentary:
BF1942 had a huge mod following with Desert Combat type mods. They were free.
DICE appealed to the BF42 buying public with expansion paks that were so-so and cost money. They had the code and staff...and could do that.
BF1942 expansion paks by DICE didn't exactly go over big with BF42 vets.
The free mods gained in popularity.
With BF2...DICE/EA seems to have learned a lesson from the failure of BF1942 expansion paks and success of free mods like BF1942 Desert Combat and are now doing small less expensive "bonus paks."
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